Creative submissions from DDB, Whybin\TBWA\Dan, Colenso BBDO, FCB and Saatchi & Saatchi have been shortlisted in the Promo and Activations category, and this sees the Kiwi contingent up for eight Lions in total.
DDB is the most well-represented Kiwi agency with three shortlistings, followed by Whybin with two and the trio of other agencies with one each.
This category received 60 entries from Kiwi agencies, and the stiff competition was reflected in the fact that some successful Kiwi campaigns were snubbed. Among the overlooked campaigns were Saatchi & Saatchi and ApolloNation's 'Catch a Million' for Tui, FCB's 'Food Photo Saves Lives' for UNICEF, Saatchi's 'Like Loan' for ASB and DDB's '#BringDownTheKing' for Sky TV.
Click here to see the full list of shortlisted entries in the Promo and Activations category.
DDB: 'Animal Strike' campaign for Paw Justice (two nominations: use of social platform(s) in a promotional campaign and Use of Social Audience in a Promotional Campaign categories)
DDB: 'Be the Artist' campaign for Lion
WHYBIN\TBWA\DAN: 'Results Don't Lie' campaign for CAANZ (two nominations: online advertising in a promotional campaign and business products and services categories)
Colenso BBDO: 'The Smartphone Line' for Samsung (two nominations: use of social audience in a direct marketing campaign and product launch categories)
FCB: 'Bottled Walkman' for Sony
Saatchi & Saatchi NZ: 'Tui Beer Plumber' campaign for DB Breweries