Cannes 2014: Promo & Activation shortlist includes eight Kiwi entries

  • Cannes Lions
  • June 16, 2014
  • StopPress Team
Cannes 2014: Promo & Activation shortlist includes eight Kiwi entries

Creative submissions from DDB, Whybin\TBWA\Dan, Colenso BBDO, FCB and Saatchi & Saatchi have been shortlisted in the Promo and Activations category, and this sees the Kiwi contingent up for eight Lions in total.   

DDB is the most well-represented Kiwi agency with three shortlistings, followed by Whybin with two and the trio of other agencies with one each.

This category received 60 entries from Kiwi agencies, and the stiff competition was reflected in the fact that some successful Kiwi campaigns were snubbed. Among the overlooked campaigns were Saatchi & Saatchi and ApolloNation's 'Catch a Million' for Tui, FCB's 'Food Photo Saves Lives' for UNICEF, Saatchi's 'Like Loan' for ASB and DDB's '#BringDownTheKing' for Sky TV.      

Click here to see the full list of shortlisted entries in the Promo and Activations category.

Shortlisted results:

DDB: 'Animal Strike' campaign for Paw Justice (two nominations: use of social platform(s) in a promotional campaign and Use of Social Audience in a Promotional Campaign categories)

DDB: 'Be the Artist' campaign for Lion


WHYBIN\TBWA\DAN: 'Results Don't Lie' campaign for CAANZ (two nominations: online advertising in a promotional campaign and business products and services categories)

Colenso BBDO: 'The Smartphone Line' for Samsung (two nominations: use of social audience in a direct marketing campaign and product launch categories)

FCB: 'Bottled Walkman' for Sony

Saatchi & Saatchi NZ: 'Tui Beer Plumber' campaign for DB Breweries

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Top 10 websites 2018

  • Technology
  • December 10, 2018
  • StopPress Team
Top 10 websites 2018

Nielsen has released the sites visited by the most New Zealanders this year and it's no surprise Google and Facebook remain in the top two spots.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit