It's that time of year again, with adland taking to the French Riviera for a week of education, inspiration and celebration. So far, the shortlists for the Glass, Innovation, Titanium, Pharma, and Health and Wellness categories have been released to kick off the buzz that’s set to last until the last Lion is announced on Friday.
Across all categories, Colenso BBDO is the only local agency to represent New Zealand with its Pedigree ‘Child Replacement Programme’ campaign receiving two places place alongside the other 156 campaigns shortlisted in the Health and Wellness Lions.
The category celebrates creativity for personal wellbeing and received 1465 entries.
Should ‘Child Replacement Programme’ take home a lion, it will be the second year the campaign will have proven successful for Colenso at Caanes. Last year it received three golds and three silvers in the Print and Publishing, Promo and Activation, Direct, Integrated and Film categories. In the latter, it was specifically rewarded for ‘Hard man to impress’.
Looking across the board at the shortlists of other categories, the Pharma Lions are set to celebrate creative communications from pharmaceutical clients with 53 finalists, while the Titanium Lions will reward the game-changers from a shortlist of 25.
The Innovation Lions have 21 finalists representing the best of ground-breaking innovation, technology and problem solving, and there are 27 finalists vying for a Glass Lion for being a world changing idea.
Last year, 'Fearless Girl' by McCann New York for State Street Global Advisors won a Grand Prix in the Glass category, adding to its Grand Prix collection in the PR and Outdoor categories.