Cannes 2014: five Kiwi entries shortlisted in the design category

  • Cannes Lions
  • June 18, 2014
  • StopPress Team
Cannes 2014: five Kiwi entries shortlisted in the design category

Entries from FCB and Whybin\TBWA\DAN have been shortlisted in five subcategories in the Design section at Cannes.

FCB's already well-awarded 'Bottled Walkman' campaign has landed three nominations, while Whybin's 'Effies Results Don't Lie' campaign has received two nominations.  

While FCB's campaign has already won a bronze in the media category at this year's festival, Whybin's campaign is yet to pick up an award.

Shortlisted entries:

FCB: 'Bottled Walkman' campaign for Sony (three nominations: promotional item; online digital design; and product displays, POS graphic materials, brand collateral categories)

Whybin\TBWA\DAN: 'Effies Results Don't Lie' campaign for CAANZ (two nominations: flyers, rickets, invitations, postcards, christmas and other greetings cards; and publications and business communications categories.

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Showpo gives insight into its social marketing success story

  • Marketing
  • April 23, 2018
  • Courtney Devereux
Showpo gives insight into its social marketing success story

Online clothing retailer Showpo boasts an impressive social media reach, using different platforms to promote its brand to its audience of over two million. The Register spoke to chief marketing officer of Showpo, Mark Baartse, about the best way to market on social media and if he thinks influencers have longevity in a world ruled by ‘likes’.

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