New Zealand's hopes in the Cannes Mobile category rest squarely on the shoulders of FCB, as it was the only Kiwi agency to be shortlisted for a Lion. And the news only gets better for the Auckland-based agency, because its 'Food Photos Save Lives' campaign for UNICEF has been shortlisted in two categories (charities and response/real-time activity).
In total there were nine entries from Kiwi agencies in this category, but the judges did not feel the submissions from Colenso BBDO (The Great Monteith's Meatpack Hunt), Y&R NZ (Colour Match and Citizen app) and Young & Shand (Walking Dead – Dating the Dead) merited progression to the next round.
It's that time of year again, with adland taking to the French Riviera for a week of education, inspiration and celebration. So far, the shortlists for the Glass, Innovation, Titanium, Pharma, and Health and Wellness categories have been released to kick off the buzz that’s set to last until the last Lion is announced on Friday.