New Zealand's hopes in the Cannes Mobile category rest squarely on the shoulders of FCB, as it was the only Kiwi agency to be shortlisted for a Lion. And the news only gets better for the Auckland-based agency, because its 'Food Photos Save Lives' campaign for UNICEF has been shortlisted in two categories (charities and response/real-time activity).
In total there were nine entries from Kiwi agencies in this category, but the judges did not feel the submissions from Colenso BBDO (The Great Monteith's Meatpack Hunt), Y&R NZ (Colour Match and Citizen app) and Young & Shand (Walking Dead – Dating the Dead) merited progression to the next round.
Globelet’s mission from five years ago remains unchanged: To rid the world of disposable cups and drink bottles. But the ambitions of founder, Ryan Everton, span beyond being just that ‘cup company’ that supplies festivals with reusables: he wants to create a system in New Zealand cities that will change the way consumers consume; a revolution of sorts.