Whybin\TBWA\DAN's decision to do a pro-bono project for Minds for Minds has paid off, with the agency being shortlisted in the press category at Cannes for its work on the 'Meeting of the Minds' campaign, which was released in January this year.
And, after winning big in the print category at the Axis Awards earlier this year, DDB's 'Be the Artist' campaign for Lion is now in contention to pick up a few gongs on the international stage.
The wait is now on to see if either of these entries will pick up a gong when the winners are announced.
Here are the entries:
Whybin\TBWA\DAN: 'Meeting of the Minds' campaign for Minds for Minds Trust
DDB: 'Be the Artist, not the Canvas' campaign for Lion
While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), Vice NZ is taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.