Cannes 2014: Colenso BBDO's hound sounds take two silvers in Radio, no Kiwi joy in Press

  • Cannes Lions
  • June 19, 2014
  • StopPress Team
Cannes 2014: Colenso BBDO's hound sounds take two silvers in Radio, no Kiwi joy in Press
Image: Campbell Live

Colenso BBDO's K9FM and Talkies spots for Mars Pedigree have taken silvers overnight in the radio category. 

A collaboration between the agency, client and Franklin Road, the idea was to create a radio station that was aimed directly at dogs and it consisted of everything from virtual outings, to good dog stories, to a bit of cat hate to a series of calming words and music. As Metro wrote, "you can even record an on-air shout out for your dog, if that’s the sort of thing you’re into".

It was broadcast in central Auckland (it's also available on iHeartradio) and canine behaviour consultant Jess Allsop, who helped consult on the station's programming, told Stuff"My job is to make sure it is as dog-friendly as possible. At the moment when dogs listen to a radio, they have to listen to programmes targeted at humans ... Also musically it was about finding tempos and beats that are known to be calming for dogs." 

Check out Campbell Live's story on the campaign here

Lucozade Energy Drink by Ogilvy & Mather Johannesburg took the grand prix.

In press, Harvey Nicholls and Adam&EveDDB backed up theor grand prix in Promo and Activation with another one for its ‘Christmas Lunch’, ‘Gravel’, ‘Wire Wool’, ‘Sink Plug’ and ‘Toothbrush’ ads. 

DDB NZ missed out on a gong for Steinlager's Be the Artist, as did Whybin\TBWA for Minds for Minds. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Year in Review: Jens Hertzum, TVNZ Blacksand

  • Year in Review
  • December 18, 2018
  • Jens Hertzum
Year in Review: Jens Hertzum, TVNZ Blacksand

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Jens Hertzym, executive creative director at TVNZ Blacksand, has to say.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit