It’s tough out there in charity land at the moment.
There are lots of organisations fighting for funding, consumers are still counting their
pennies and in EFTPOS-loving New Zealand the cashless society is a very real
thing, which means the traditional street appeal doesn’t work quite as well as
it once did. So to get around this and drive donations in the lead up to
Daffodil Day on 31 August, the Cancer Society and &some have called on the ubiquity of
the mobile phone to help smooth the process.
The mobile optimised site, which is part of the Do Good Work campaign and went live at the end of July, facilitates online donations through
human interaction, which allows collectors to gather money without having to muck about with cash.
It also counts up totals and enables collectors to accrue ‘promised donations’ through a simple sign-up process (the contact details and promised amounts are entered into the system and
then followed up via email). 
If you want to get involved and raise some cash for the cause, click here for some options. And, as something of a sweetener, all those who sign up to Do Good Work this Daffodil Day will receive 50 daffodils to give to all their colleagues and mates who donated and helped out.
