In the recent post, which called on agencies to join the KidsCan Santa Run, DDB's chief executive Justin Mowday quipped that his agency was the "best in town" in an effort to generate a bit of ad banter in lead up to the event. As it turns out, there was actually some truth to this statement, in the sense that Campaign Asia-Pacific magazine has named DDB as New Zealand's creative agency of the year as well as the runner-up digital agency of the year.
These were the only two categories that DDB entered, and Mowday applauded the efforts of his team.
“DDB’s winning streak continues thanks to the remarkable efforts of our dedicated team and our clients’ willingness to be bold and trust us," says Mowday. "We compete with very good agencies in New Zealand, so it’s great to come out on top in the 'creative agency of the year' category. Our new core team of Damon Stapleton (chief creative officer), Shane Bradnick (executive creative director) and Lucinda Sherborne (head of planning), along with the very senior leadership team around them, is working extremely well – we’re attracting new clients but most importantly doing the best work we can for our clients."
This accolade follows the recent new business wins of Icebreaker, Auckland Council and Beaurepaires, as well as the Spikes Asia Festival of Creativity crowning DDB the top New Zealand agency.
Colenso BBDO also continued its winning streak by being named the New Zealand digital agency of the year at the Campaign Asia-Pacific Awards ceremony for the second year running.
"We’re thrilled to have picked up New Zealand Digital Agency of the Year once again," said Colenso chief executive Nick Garrett in an official statement. "And while digital is a natural consideration for any campaign we do it’s fantastic to be acknowledged for all the effort our clients and the team at Colenso have put into pushing the boundaries in this area. When we are at our best everything we do has digital and social at the heart of it, but we still have a long way to go.”
In addition to this agency award, Colenso's Ben Polkinghorne was also recognised as the only creative winner in the Australia / New Zealand 'young achiever of the year category' – seeing off four talented young Australian creatives. Polkinghorne was named runner-up in the category, with the title going to Universal McCann’s Michael Gunadi.
“I’m also thrilled that Ben has been recognised because he works bloody hard and he consistently comes up with top notch ideas," said Garrett. Over the last couple of years Ben has been involved in delivering a number of world-class campaigns including ‘Trial by Timeline’ for and Amnesty International and Pedigree’s ‘Share for Dogs.’”
Garret also went on to acknowledge the success of Barnes, Catmur & Friends, saying: “As a further nod to the strength of New Zealand’s representation across the awards, it was great to see Barnes, Catmur and Friends recognised at the only New Zealand agency in the 'independent agency of the year' category.”
The only other Kiwi agency to pick up a gold gong was OMD, which wwas crowned as the best media agency in New Zealand, beating out competition from PHD and Mediacom.
"We’re thrilled to be recognised by Campaign as 'New Zealand’s media agency of the year' for a second year in a row," says OMD managing partner Andrew Reinholds. "It's a real testament to everyone’s hard work and passion across both our Auckland and Wellington offices. It goes a long way to reinforcing to everyone that the changes we are making are the right ones and that we can look forward to 2015 with real relish. We can’t wait to get amongst it again next year."
- Click here to see the full list of results.