YouTube, Facebook and Twitter arguably rule in internet land. Not only have they resulted in the emergence of overnight celebrities, they have created a new clip culture and a whole new world for marketers to explore. In Fact, YouTube is the number two search engine in New Zealand. So if you’re brainy, you’ll know that utlising their marketing potential is well, the brainy thing to do.
That’s why the New Zealand Marketing Association is hosting its first Jericho Brainy Breakfast for 2010 which will examine the art and business of online video.
Karen Stocks, Google's head of Media Solutions - YouTube and Display Australia and New Zealand, will be the main guest speaker at the breakfast, being held April 20.
Karen will be joined by two local celebrities in their own right – Jules Lloyd, head of the Creative Shop for Air New Zealand and Matt Dickinson, senior account director for .99. Jules and Matt will talk about Air New Zealand’s move to embrace this brave new world of customer engagement and their approach to online video.
The expert speakers will cover:
- The latest developments in YouTube and the new marketing and advertising opportunities it presents
- How to create and seed online video for brand building, sales promotion and maximum exposure
- How to use online video effectively
- What video formats are best
- How online video can be leveraged
Jericho Brainy Breakfast – The art and business of online video
When: Tuesday 20 April 2010, 7.00am to 9.00am
Where: Crowne Plaza 128 Albert Street, Auckland City
Cost: Marketing Association Members $65 + GST, Non Members $80 + GST
For more information or to register visit the Marketing Association’s website.