Calling all marketing brains

  • News
  • April 12, 2010
  • StopPress Team
Calling all marketing brains

YouTube, Facebook and Twitter arguably rule in internet land. Not only have they resulted in the emergence of overnight celebrities, they have created a new clip culture and a whole new world for marketers to explore. In Fact, YouTube is the number two search engine in New Zealand. So if you’re brainy, you’ll know that utlising their marketing potential is well, the brainy thing to do.

That’s why the New Zealand Marketing Association is hosting its first Jericho Brainy Breakfast for 2010 which will examine the art and business of online video.

Karen Stocks, Google's head of Media Solutions - YouTube and Display Australia and New Zealand, will be the main guest speaker at the breakfast, being held April 20.

Karen will be joined by two local celebrities in their own right – Jules Lloyd, head of the Creative Shop for Air New Zealand and Matt Dickinson, senior account director for .99.  Jules and Matt will talk about Air New Zealand’s move to embrace this brave new world of customer engagement and their approach to online video.

The expert speakers will cover:

  • The latest developments in YouTube and the new marketing and advertising opportunities it presents

  • How to create and seed online video for brand building, sales promotion and maximum exposure

  • How to use online video effectively

  • What video formats are best

  • How online video can be leveraged

Jericho Brainy Breakfast – The art and business of online video

When:  Tuesday 20 April 2010, 7.00am to 9.00am

Where: Crowne Plaza 128 Albert Street, Auckland City

Cost: Marketing Association Members $65 + GST, Non Members $80 + GST

For more information or to register visit the Marketing Association’s website.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga
Sponsored content

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga

When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit