Introduced by the New York American Marketing Association in 1968, the EFFIE is recognised by advertisers and agencies as the pre-eminent award in the advertising industry. And it is the only award that honours creative achievement in meeting and exceeding advertising objectives. You can download the forms feverishly for all the standard categories, as well as entries for Paradigm Shift, Sustained Success and PR/Experiential here.
While many of the industry's creative awards honour craft and the originality of ideas, the EFFIES are about the whole process – planning, market research, media, creative and account management – and reward the partnerships between agency and client in the creation, management and building of a brand.
EFFIE programmes are now held in 25 countries and, according to CAANZ, which holds the New Zealand license, represents the pinnacle in advertising effectiveness, with "no other advertising award is so widely recognised and coveted in so many places".
Entries Close: Monday 9 August and there is an EFFIE Entry workshop (EFFIEing Brilliant: The work that works) on Tuesday 20 July. The show will be held on Thursday 7 October. And if you're looking for some inspiration, you can check out last year's winners here.