The big list of judges was announced last month and The CAANZ Media Awards Committee has announced the 18 media agency representatives who, with a group of 12 representatives from clients, media owners and creative agencies, will engage in some robust debate and determine the 2012 finalists during this week's category judging.
“As we know, clients, agencies and media owners often have differing opinions on campaign effectiveness," says Mark Jenner, Media Awards convenor of judges and head of digital at Telecom. "The great thing about the category round of judging is that representatives from these different sides will eventually have to agree, and select the campaigns that fulfil all of their expectations of excellence.
“To represent the media agencies, we’ve ensured that each judge we’ve selected routinely demonstrates a high level of strategic media thinking, at the forefront of the industry."
And the 18 category judges are: Anne Lipsham, DraftFCB Media; Bridgette Franklin, Lassoo Media & PR; Chris Riley, OMD; Craig Spillane, Bullseye Media; Emma Bolser, iKon Communications; Grant Maxwell, MEC - Wellington; Jo Reid, Starcom; John Schofield, Catch Media; Kevin Blight, Media MAP; Lyndsey Francis, Total Media; Matt McNeill, OMD - Wellington; Matt O'Sullivan, Naked Communications; Nicky Greville, Spark PHD; Nigel Douglas, Mediacom; Robert Harvey, Aegis; Ryf Quail, ZenithOptimedia; Sean McCready, MBM; Susan Browne, Ogilvy; Suzanne Bull, JWT.
During the category judging round in Auckland, the 30 panelists will evaluate the shortlisted entries, consisting of campaigns that scored 70 points or more and attained a top five category ranking in the preliminary round.
Preliminary judging for the CAANZ Media Awards 2012 concluded last week, after two sessions in Auckland on Tuesday and one session in Wellington on Monday.
The successful media agency judges are available below. To find out more about each judge, please visit the CAANZ website www.caanz.co.nz.