Who's it for: PlaceMakers by JWT NZ and Exposure
Why we like it: Like a nature documentary—but with tradesmen as the focus. A classy reality advertising campaign that shows the nuances of the building site very well, portrays the builders as craftsmen who like to whistle while they work, and positions PlaceMakers as a business that fully understands its customers.
Youtube VideoWho's it for: Toyota by Saatchi & Saatchi and Flying Fish
Why we like it: It's fairly earnest, as car ads often have a tendency to be, and it's a big departure from the playful patriotism of recent Toyota classics, but it's beautifully shot, it's filled with an array of evocative Kiwi images, it has a nice interactive component and, as one StopPress commentor accurately pointed out, it's watchable. Extra points for the reference to 'full moon'.
Who's it for: NZTA by Clemenger BBDO and Finch
Why we like it: With most car brands pushing safety as a selling point, it's fair to assume some drivers have a false sense of security about just how safe they are. And this graphic but impressive ad, which is about as far as you can get from Ghost Chips, aims to hammer that message home.