Who's it for: Purex by Colenso BBDO and Partizan UK
Why we like it: We're suckers for origami. We're suckers for stop motion. We're suckers for soft toilet paper. And we're suckers for ruffle-faced shar-peis. So imagine how excited we were when all these things were combined.
Why we like it: Caltex has got a good thing going with the 'little oily guys cleaning your engine as you drive' thing. And this bubble-laden spot that was filmed in New Zealand (by imports, mind you) is the latest expression of that. Not a bad effort to celebrate the 75th anniversary, although it's tough to beat this gravity defying Australian number from the '60s.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Claudia Macdonald, managing director of Mango Communications New Zealand, has to say.