Bree-thing new life into the AMRO

  • Marketing
  • February 21, 2010
  • Deirdre Robert
Bree-thing new life into the AMRO

The Association of Market Research Organisations (AMRO) has appointed a new executive director, none other than the Marketing Guy ®, Rob Bree. 

Bree's appointment comes as former director and industry legend David Innes steps down in order to focus on his RBA commitments.

"Among other challenges, the intention is to get AMRO and the market research community generally on the front foot in government and business circles and drive an agenda which supports quality market intelligence and deals with any shonky 'cowboy' practices masquerading as research," says Bree.

The new appointment gives Bree, who is already the EFFIEs convenor of judges, another notch on his marketing strategist belt. With an extensive background working with consumer brands in the Asia-Pacific region, Bree moved to consultancy work in 2005, working with big client names including Charlies Trading Company, the Newspaper Advertising Bureau, AMI Insurance and Pizza Hut.

But fear not if you think the new appointment means the end of the Marketing Guy ®. Bree wants to make it clear he is still available for consulting, project and facilitation work.



This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit