Blue September was prostate cancer awareness month, October is pink all over for Breast Cancer Action Month. The New Zealand Breast Cancer Foundation has had its website completely redesigned and rebuilt by Satellite Media in time for this month’s activities.
An ad for the campaign was filmed in Auckland in late September. It features a giant blob rolling down Vulcan Lane as an analogy of how breast cancer can take over people’s lives – the longer it is left untreated the bigger the problem gets. The creative and account management team from Colenso BBDO gave their time free of charge for the cause.
The blob has a real ick factor but certainly gets your attention.
While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), Vice NZ is taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.