Brave New World scoops pool at Fly Buys marketing awards

  • Marketing
  • September 10, 2010
  • StopPress Team
Brave New World scoops pool at Fly Buys marketing awards

Ten Kiwi companies have been recognised for creativity and innovation in their campaigns in the sixth annual Fly Buys Marketing Awards, with New World Wellington taking home the supreme award, as well as awards for Customer Retention & Behaviour Change and the Best Use of Database for their Lifestyle Mailer.

The judges, led by Rob Limb from RAPP/Tribal, praised New World Wellington for their thoughtful, innovative, entrepreneurial yet also analytical approach and said the Lifestyle Mailer exhibited extraordinary targeting, "achieving things with mail that are usually only driven in email".

Past supreme winners of the awards include Liquorland, United Travel, Visique, New World Auckland and New World Wellington.

Angela Butler, marketing manager at Liquorland, picked up a special award for The Fly Buys Marketer of the Year at last night’s dinner at the Heritage Auckland, which was attended by more than 100 guests from the 53 Fly Buys partners and their respective marketing teams and agencies, along with Loyalty New Zealand staff and representatives from the Marketing Association.

Loyalty New Zealand undertakes around thirty marketing campaigns each month, utilising customer insights and targeting techniques for the partners in the Fly Buys programme.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Survivor New Zealand ups the ante for season two campaign

  • Advertisement
  • April 20, 2018
  • StopPress Team
Survivor New Zealand ups the ante for season two campaign

‘There is a Survivor in all of us’ according to TVNZ’s latest campaign for the second season of Survivor New Zealand, which will start on Sunday at 7pm. And after whispers the show may not return after the first season struggled to retain its audience, the new season has been rejigged and is filled with comical controversy.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit