Brand manager to drive Driver magazine

  • Marketing
  • October 1, 2009
  • Frances Chan
Brand manager to drive Driver magazine

NZDriver orange cvrTangible Media is building a nice little stable of consumer titles covering a gamut of niche interests – Dish, Real Groove, NZ Rugby World, Habitat – and now the company has a new brand manager for Driver magazine, Chris Merlini (sounds like a posh car brand). So expect to see a higher profile of the title in the future.

Merlini’s sales experience comes from working on mags such as Mercedes, BMW, Rev, Classic Car, Performance Car, AA Torque and NZ Geographic.

NZers sure love their cars and there are a few titles around competing for this particular male market, notably from Parkside and Adrenalin, but Merlini is thrilled to have the responsibility to increase Driver brand awareness, subs and online initiatives.

Editorial cohorts David Linklater, Allan Dick and Damien O’Carroll now have another team member to discuss HPs and Nms and kphs with. If brand 'driver' Merlini is the Stig, which ones are Hamster, Captain Slow and Jezza?

Previous posts about Tangible: Real Groove and trade mags.

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Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

  • Awards
  • October 19, 2018
  • Georgina Harris
Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

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