Brand manager to drive Driver magazine

  • Marketing
  • October 1, 2009
  • Frances Chan
Brand manager to drive Driver magazine

NZDriver orange cvrTangible Media is building a nice little stable of consumer titles covering a gamut of niche interests – Dish, Real Groove, NZ Rugby World, Habitat – and now the company has a new brand manager for Driver magazine, Chris Merlini (sounds like a posh car brand). So expect to see a higher profile of the title in the future.

Merlini’s sales experience comes from working on mags such as Mercedes, BMW, Rev, Classic Car, Performance Car, AA Torque and NZ Geographic.

NZers sure love their cars and there are a few titles around competing for this particular male market, notably from Parkside and Adrenalin, but Merlini is thrilled to have the responsibility to increase Driver brand awareness, subs and online initiatives.

Editorial cohorts David Linklater, Allan Dick and Damien O’Carroll now have another team member to discuss HPs and Nms and kphs with. If brand 'driver' Merlini is the Stig, which ones are Hamster, Captain Slow and Jezza?

Previous posts about Tangible: Real Groove and trade mags.

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Easy to say, hard to do: the thinking behind Murphy and Jennings' Newsroom

  • Media
  • December 2, 2016
  • Damien Venuto
Easy to say, hard to do: the thinking behind Murphy and Jennings' Newsroom

The news this week of veteran news heads Mark Jennings and Tim Murphy launching a news service was widely celebrated across journalism circles, with many applauding the arrival of a publication dedicated to, as Murphy said, focusing on quality and “doing the news”. But was that excitement a bit pre-emptive? And – the question of the ages – how is it going to pay for it all?

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