Books, snacks and tiki tours

  • TVC
  • February 7, 2012
  • Ben Fahy

Youtube Video

Who's it for: Meridian by Assignment Group and Perendale

Why we like it: Wells works very well as a quirky Meridian mascot and manages to spread its renewable gospel in a non-preachy, sensible and entertaining way. Plus, it shows off some of the best bits of New Zealand and there's a pretty good story behind the ad too.

Youtube Video

Who's it for: NZ Book Council by Colenso BBDO and Octane Digital

Why we like it: Much like the previous powerful effort for NZ Book Council, Going West, the time-consuming paper artistry on display for the follow up well and truly captures the attention and shows how books can shape lives.

Youtube Video

Who's it for: Shapes Roadies by Y&R Auckland and Finch

Why we like it: Many New Zealanders didn't take too kindly to the glut of manvertising that was foisted upon us last year. But, judging by the response to the absurd and very entertaining campaign for Roadies, they seem to like manchildvertising. Some bravura performances in the backseat on display here.

 

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Globelet's mission to put the cool factor back in reusable bottles

  • Marketing
  • May 25, 2017
  • Elly Strang
Globelet's mission to put the cool factor back in reusable bottles

Globelet’s mission from five years ago remains unchanged: To rid the world of disposable cups and drink bottles. But the ambitions of founder, Ryan Everton, span beyond being just that ‘cup company’ that supplies festivals with reusables: he wants to create a system in New Zealand cities that will change the way consumers consume; a revolution of sorts.

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