BNZ to shut up shop to improve New Zealand's financial literacy

  • Advertising
  • August 2, 2018
  • StopPress Team
BNZ to shut up shop to improve New Zealand's financial literacy

Next week BNZ will be closing its doors for a day in the ninth year of its ‘Closed for Good’ campaign, which sees the bank’s staff share their financial know-how with New Zealanders.

Featuring BNZ staff, the ad explains this year’s iteration of ‘Closed or Good’ will see the bank team up with local organisations on 8 August to help their community be good with money. Kindergarteners, teens and seniors will be subject to the bank’s help.

The lessons in financial literacy will come in the form of tools including an interactive storybook, avatar-based apps, as well as online learning modules that will be available to all New Zealanders from 8 August.  

Kindergarteners will learn to distinguish what is a necessity and what is a treat, teens will trial scenarios that prepare them for financial independence and seniors will learn about internet banking as well as how to spot and avoid scams.

BNZ CEO Angie Mentis, says this year it's building interactive tools to help communities be good with money using scenarios and language relevant to them.

“For some it’s the basics of helping them understand how choices drive outcomes and for others, it’s about offering a safe place to practice the skills you need to be safe online.

Outside of ‘Closed for Good’, BNZ is also educating New Zealanders about BNZ Convert It, an app converting a foreign currency into New Zealand dollars in a new ad. The app and ads have been developed with Colenso BBDO.

Made up of a montage of Kiwis shopping in different countries, the ad shares a similar vibe to the bank's previous 'Bank of You' ads.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga
Sponsored content

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga

When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit