BK's pugilistic piece de resistance reigns supreme in October

  • Advertising
  • November 3, 2009
  • Ben Fahy
BK's pugilistic piece de resistance reigns supreme in October

20782The Burger King KO ad, which appeared the day after David Tua knocked the stuffing out of Shane Cameron has been awarded the Newspaper Advertising Bureau's October ad of the month.

Y & R created the ad and Paul Courtney from Colenso BBDO, Rob Jack from Special and Vaughn Davis from Y&R (who, in case you're wondering, abstained from the final selection) did the judging and said: “It was a great, very effective use of newspapers' short lead time, being able to push that ad out so fast against a tight deadline”, the judges said.

MIN0263 FP Canvas Halloween FINAL

Runner up was DraftFCB’s Halloween Mini ad. The judges also commended the ongoing quality of the Pak n Save campaign and the strength of art direction in the current Monteiths press work.

Winner

Agency: Y&R

Client: Burger King NZ

Creative Director: Vaughn Davis

Art Director: Cory Bellringer, Nicole Hetherington

Copywriter: Matt Sellars, Simon Fowler

Suits: Katherine Sliper, Paula Kelly

Client: Rachael Allison, Burger King NZ

Finalist: Mini Halloween

Agency: DraftFCB - Mini

Creatives: Kelly Lovelock, Matt Simpkins

Account Service: Emily Bellringer

Media Planner: Rachel Leyland

Media: Hilary Barrett, Mana Tai & Arielle Tai

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Kiwi entrepreneur looks to shake up the recruitment market with video CVs

  • Tech
  • September 27, 2016
  • Erin McKenzie
Kiwi entrepreneur looks to shake up the recruitment market with video CVs

Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in for a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.

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