BK's pugilistic piece de resistance reigns supreme in October

  • Advertising
  • November 3, 2009
  • Ben Fahy
BK's pugilistic piece de resistance reigns supreme in October

20782The Burger King KO ad, which appeared the day after David Tua knocked the stuffing out of Shane Cameron has been awarded the Newspaper Advertising Bureau's October ad of the month.

Y & R created the ad and Paul Courtney from Colenso BBDO, Rob Jack from Special and Vaughn Davis from Y&R (who, in case you're wondering, abstained from the final selection) did the judging and said: “It was a great, very effective use of newspapers' short lead time, being able to push that ad out so fast against a tight deadline”, the judges said.

MIN0263 FP Canvas Halloween FINAL

Runner up was DraftFCB’s Halloween Mini ad. The judges also commended the ongoing quality of the Pak n Save campaign and the strength of art direction in the current Monteiths press work.

Winner

Agency: Y&R

Client: Burger King NZ

Creative Director: Vaughn Davis

Art Director: Cory Bellringer, Nicole Hetherington

Copywriter: Matt Sellars, Simon Fowler

Suits: Katherine Sliper, Paula Kelly

Client: Rachael Allison, Burger King NZ

Finalist: Mini Halloween

Agency: DraftFCB - Mini

Creatives: Kelly Lovelock, Matt Simpkins

Account Service: Emily Bellringer

Media Planner: Rachel Leyland

Media: Hilary Barrett, Mana Tai & Arielle Tai

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