Whybin\TBWA's David Walden was honoured for his long—and entertaining—career in advertising on Thursday night at the Axis awards. You can have a gander at this story to see how everything played out for him. And you can have a gander at this video to see what the people he has worked with over the years, like Andy Blood, ASB's Barbara Chapman (who debunks a few myths), Roy Meares and Mike Hutcheson, had to say about the quintessential ad man, charming rogue and renowned restaurant-goer.
At a time when media is often forced upon consumers, magazines have an unlikely advantage in letting readers choose whether they want to engage. And with titles winning as much as 192 minutes of reader time, it’s a choice still being made regularly.