In a slightly unusual move, Motorcorp Distributors Limited has appointed Big Communications as its agency partner on the Land Rover and Jaguar brands while allowing it to maintain its existing relationship with Škoda. The other two Motorcorp brands, Renault and Volvo, will remain with Publicis Mojo, which was awarded the business in March last year, and media planning and buying for all four brands will stay with ZenithOptimedia.
James Yates, group general manager of Motorcorp, says the appointment comes after a review of the current arrangements.
“We feel that two agencies will work better for us. I have worked with Big before and I know they’ll be a great fit with the Motorcorp culture."
Yates, who was previously the general manager at Škoda, says the Škoda relationship is not a problem.
"I have talked it through with my former colleagues at European Motor Distributors and they, like me, feel that Big can work effectively for both of us.”
Ant Salmon, managing director of Big, which recently won the Barfoot & Thompson business, is understandably stoked to be adding these two luxury brands to the stable.
“I am looking forward to renewing our relationship with James. We recognise that we are fortunate to be given the opportunity to work with Land Rover and Jaguar while maintaining the relationship with Škoda."