After a tough few months last year, Colenso's on a bit of roll again, with some big campaigns launching, some good award results and the Tourism Fiji account thought to be in the bag. And ‘Bevan’ from DB Export Dry's ‘The Wine is over’ print series has added to the joy by taking out the NAB's Ad of the Month.
The judges agreed that “everything had been considered. It’s hard to get all the elements in and they have with an ad that’s eye catching, nicely crafted, straight to the point with humour that’s really clever."
To ensure “fewer Kiwi males suffer from wine”, the print campaign highlights the awkward discomfort wine continues to inflict on men (the latest execution is an instructional ad that coaches men through what to do when handed the dreaded wine list).
March judges were Adam Thompson, Saatchi & Saatchi; Adam Barnes, Ogilvy; and Levi Slavin, Colenso BBDO (who abstained from judging).
March’s winning creative team receive $250 cash and their ad is also sponsored into the 2013 Axis Award by NAB. It is also finalist in the 2011/12 $10,000 Newspaper Ad of Year competition, to be judged later this year.
There are only two months left to go in this year’s competition so email your best newspaper ad into email@example.com.