Best of times, worst of times as Auckland's Top Shops recognised

  • Marketing
  • September 6, 2010
  • StopPress Team
Best of times, worst of times as Auckland's Top Shops recognised

Despite the 'uncooperative' economic conditions, entries for the Auckland round of the New Zealand Retailer's Association Top Shop Awards were up 34 percent on the 2008 edition. And 123 of those entries  have been chosen as finalists across eight different categories.

Given the well-publicised difficulties currently being experienced by some retailers in the region, and the fact that Statistics New Zealand figures for June showed core sales in retail rose 1.5 percent in June, some finalists could potentially consider being nominated for a retailing award as bittersweet. But Russell Sinclair, the New Zealand Retailer's Association’s northern regional manager says it's about thinking long-term, so "shops need to strongly emphasise customer service, store and product presentation and actively encourage staff participation in good relationship building" with their customers to create a point of difference.

"The standard of entries has been very high this year but customers still want quality service above all else," he says. "It’s the shops that focus on exceptional customer service standards and delighting their customers that will provide a competitive edge and increase market share which they will retain when the expected upturn occurs.”

Following a five week period of mystery shopping by customer service research company Market Pulse International, an independent panel of judges will choose the winners, which will be announced on 12 October at a gala event at SkyCity Convention Centre. During their visit the mystery shoppers observed and reported on the presentation of the store, the ambience and delivery of the service and the relationship building that was displayed by the staff member during the short, in-store contact period.

Slightly perplexingly, given the current climate, the mystery judges weren't asked to judge price, range or promotions, which are three very big buying considerations. Positive word of mouth is also a huge factor in business success, of course, so the focus of the mystery visit was on presentation of product or services, as well as the presentation, knowledge, availability and customer service experience delivered by staff.

Judging for the finalists in the Sustainable Retailing Category, sponsored by Meridian Energy, and the Retail Modern Apprentice, sponsored by the Retail Institute, is ongoing and successful participants will be announced within the next few weeks.

The Auckland region is Pukekohe to Orewa. The northern boundary is Orewa on the east coast and Kumeu in the west.  In the south the eastern boundary is Whitford through to Clevedon and heading west takes in Papakura and Pukekohe with the western-most town being Waiuku

Large Format - sponsored by VisaFood and Beverage - sponsored by Dish & NZRetail Magazines
Countdown Botany DownsAshore Fine Food & Wine, Birkenhead
Farro Fresh, Mt WellingtonDante’s Pizzeria, Kemeu
Lincoln Pak ‘n’ SaveDelissimo Delicatessen, Queens Arcade
Mitre 10 Mega HendersonDevonport Chocolates, Devonport
New World AlbanyDevonport Chocolates, Ponsonby
New World New LynnDidas Victoria Park
Noel Leeming WestgateGlengarry City Store
Noel Leeming ManukauGlengarry Devonport
Smith & Caughey’s NewmarketGlengarry Elliot Street
Sylvia Park Pak ‘n’ SaveGlengarry Jervois Road
Warehouse Stationery ManukauGlengarry Kingsland
Westgate Mitre 10 Home and TradeGlengarry Mt Eden
Glengarry Parnell
Glengarry Ponsonby
Glengarry Remuera
Glengarry Victoria Park
Glengarry Westmere
Kiwiana, Epsom
Lounge Café, Birkenhead
New World Green Bay
Prenzel of Whitford
The Little Grocer
The Prenzel Shop
The Sweetest Little Chocolate Shop

Fashion, Footwear and Accessories - sponsored by Student Job SearchLifestyle and Wellbeing - sponsored by Westpac
AGATHA Paris, Vulcan Lane2XU Newmarket Performance Centre
Bendon Outlet PukekoheAuckland Rockshops
Bendon Outlet WestgateBotany Rockshop
Harlem, High StreetCamera Corner
Heavenly Soles, DevonportChantal Landais Hair Studio, Herne Bay
John Franich Jewellers, WestfieldEcostore
Kid Republic, NewmarketHenderson Rockshop
Minx, RumueraJo Malone
Mr Vintage, Grey LynnL’Occitane En Provence Botany
Natalie Chan, ParnellL’Occitane En Provence Chancery
Orsini Fine Jewellery, ParnellL’Occitane En Provence Newmarket
Rodd & Gunn, St LukesL’Occitane En Provence St Lukes
The Artist GoldsmithL’Occitane En Provence Sylvia Park
Ziera (Kumfs) BotanyMassey Amcal Pharmacy
Progear Limited, Newmarket
Servilles Ponsonby
The Athletes Foot Sylvia Park
The French Art Shop, Ponsonby
Titirangi Golf Shop Ltd, New Lynn
Visique Glen Eden Optometrist
Walk on Wheels 2010 Ltd, Penrose
Yee Haa Fishing Ltd

Specialty - sponsored by Advantage BusinessGiftware and Homeware - sponsored by Viaduct
Classic Curtains & Furniture, EpsomAB FABrics
First Class ClassicsBest Blooms Ltd
Havana House Cigars, Customs St WestCanvas, Bombay
Kidzspace, EpsomChambers Home and Living, Ponsonby
Lahood Window Furnishings, Mt EdenChambers Linens and Gifts, Ponsonby
Mama Mias, Milford Shopping CentreFrom N to Z
Rinke Design Ltd, NewmarketT2
Seedling Kids Store RemueraThe Complete Garden Silverdale
Seedling Kids Store TakapunaThe Poi Room, Newmarket
SpazioCasa AlbanyToi Toi Floral Boutique
Telecom Retail Store BotanyWallace Cotton, Newmarket
Telecom Retail Store Dominion RoadWildZone Gift Shop at Auckland Zoo
Telecom Retail Store Shore City
Telecom Retail Store West City
Telecom Retail Store Westgate
Telecom Sylvia Park
The Bead Hold
The Haven
The Hemp Store Aotearoa
The Whisky Shop
Wise Cicada

Start Up - sponsored by PaymarkOnline Retailing - sponsored by Telecom
Crave, BirkenheadAshore Fine Food & Wine
Kiwiana Fish & ChipsBelly Beyond
Printinc ManukauBennetts Chocolate Shop
Stomp Kids Shoes, BotanyDream of Italy
Tiny Space, AucklandFormé Spa
Verdo Nails
Gorgeous Creatures
Paper Room
The Sleep Store
Toyplanet & Toyhire

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

  • Awards
  • October 19, 2018
  • Georgina Harris
Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit