Jockey is the latest company to sign up for a sponsorship deal with the NZRU. And, to celebrate the announcement, Jockey has released a behind-the-scenes clip shot by Augusto of the nine All Blacks stripping off, oiling up, mucking about and sucking in.
Good to see Sam Whitelock's underwear endorsement dream has come true, as he features in the shoot. But Brodie Retallick is still hunting.
As Whitelock said in the above video: "Normally I wear Jockeys out there. And I've got a couple of pairs. But they're the same, so people will think I have a lucky pair, but I just kind of rotate them in and out."
No doubt All Blacks fans around the world look forward to the Pirelli-style calendar next year. But, let's be honest, they're not a patch on Gavin and Stacey star James Corden.