We've seen some interesting methods employed to promote responsible drinking behaviour in recent times, with the likes of NZTA's Ghost Chips, Steinlager's marker pens and the Health Promotion Agency's 'No More Beersies'. Now Nathan Cooper, he of rubbishcorp and Saatchi & Saatchi NZ fame, is once again using the power of video to encourage drinkers across the internet to consider the consequences of their boozing.
Cooper says this "pioneering (client-less) advertising", which is a prequel to this year's earlier effort, Beer Scooter, is "a not very hard hitting campaign" for the Drink ®esponsibly Project and "reaches out to some people on the internet and asks them to consider whether their drinking habits are healthy". Perhaps like 'No more beersies', it also makes boozing look quite enjoyable.
“With these videos I am deliberately using video to catch people’s attention," he says in a release. "I've been made aware that there are people involved in conversations online via social media using keyboards. Extensive research has shown that these people also enjoy laughing and humour in an online environment is therefore a relatively effective way of delivering a message. As a company without a robust corporate social responsibility agenda, I am delighted to have the opportunity to participate in this campaign that encourages people that like getting pissed to remember not to do so after watching a film."
Created, written, produced, directed and edited by Nathan James Cooper rubbishcorp®
Director of photography and awesomeness: Garth Badger
Narrator: Peter Vere-Jones
Titles, machines and magic: Tom Cottle & Assembly
Sound: Bigpop Studios