Everybody loves a message from grandpa...
Posted by Vodafone New Zealand on Tuesday, 22 September 2015
Who's it for: Vodafone by FCB and Robber's Dog
Why we like it: Having created quite a lot of traction with the Piggy-Sue campaign, Vodafone builds on its 'life's better together' positioning with an endearing story about grandfather and his grandson playing a game of chess via mobile phone. As has been the case in Vodafone's recent advertising, the latest spot again points out how digital technology serves as an enabler, keeping people connected regardless of the distance that separates them.
Who's it for: Whittaker's by Assignment Group and Projuice
Why we like it: While not a TVC, this innovative video project brings Whittaker's sponsorship to life while simultaneously providing topical content associated with each of the games shortly after they air live. Chris Bleackley, one of the creatives that worked on the project, said that an All Blacks sponsorship should be more than just painting something black, and this campaign certainly extends well beyond that.
Who's it for: Pak 'n Save by FCB
Why we like it: Always a hit here at StopPress, Stickman returns to the TVCs of the Week again, this time doing his utmost to woo a sticklady named Donna, who stealthily makes a getaway when propositioned by Paul Ego's alter ego. This spot also gets bonus points for continuing the long-running tradition of comparative advertising that has come to typify the retail industry.
Who's it for: BNZ by Colenso BBDO
Why we like it: Last year, BNZ shredded millions of dollars of cash to show Kiwis how much unnecessary interest they were paying to their mortgages and how this could be avoided by simply adjusting the payment strategy. And the bank is continuing this narrative with a new clip that tells the slightly depressing story of an elderly courier driver bouncing from task to task as he continues trying to earn enough to pay back what he owes to the bank.