Almost 1,000 media folks gathered for festivities at the Beacon Awards last night—making the Viaduct the highest concentration of ridiculously well-dressed folks in New Zealand (and maybe even the universe).
Here's a gallery of some of the snapshots taken over the course of the night.
Interestingly, Val Morgan Outdoor (VMO) put its DART 2.0 technology to use at the event, analysing the crowd in attendance.
The DART tech was integrated to the 70-inch screens showing the table settings at the entrance the event venue.
Unbeknown to those in attendance, the tech was anonymously measuring the demographic, sex, facial features and mood of the audience.
By 7pm most of the men had arrived but they soon became outnumbered by women who arrived fashionably late at approximately 7.30pm.
Here's a rundown of the stats:
67.4 percent of the audience was female
- Female under 24 - 20.3 percent
- Female 25-34 - 27.1 percent
- Female 35-44 - 15.5 percent
- Female 45-54 - 3.7 percent
- Female 55-64 - 0.1 percent
32.6 percent of the audience was male
- Male under 24: 6.6 percent
- Male 24-34: 10.9 percent
- Male 35-44: 10.4 percent
- Male 45-54: 3.8 percent
- Male 55-64: 0.8 percent
The VMO data showed that attendees viewed the screens approximately four times over the course of the night, with an average dwell time of 19.9 seconds.
Other data showed that 12 percent of men had a moustache and just four percent had a beard.
The data also showed that 30.8 percent of guests were in a happy mood and got happier throughout the night (this may have been alcohol induced).
And according to host Laura McGoldrick, there was a total of just three vomits throughout the course of the night. Well done to all those that held it together.