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BCG2 rises to the occasion

Yeah yeah, we know it’s a bit late, but we love a sexy pun, so in case you missed the two full page newspaper ads BCG2 that ran over the last two weeks for Pfizer’s new ‘little blue pill’ called Avigra, here they are. 

On the morning before the All Blacks’ semi final match against the Wallabies, the team was urged to ‘Keep it up, lads’.

The following week after trouncing the Aussies, the message was ‘Don’t just settle for a semi, lads’.

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