BCG2 rises to the occasion

  • Advertising
  • October 27, 2011
  • Cath Winks
BCG2 rises to the occasion

Yeah yeah, we know it's a bit late, but we love a sexy pun, so in case you missed the two full page newspaper ads BCG2 that ran over the last two weeks for Pfizer’s new ‘little blue pill’ called Avigra, here they are. 

On the morning before the All Blacks’ semi final match against the Wallabies, the team was urged to ‘Keep it up, lads’.

The following week after trouncing the Aussies, the message was ‘Don’t just settle for a semi, lads’.

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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success
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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

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