Bcg2 has been appointed as the main creative agency for New Zealand Opera, taking control of the organisation's digital, radio and print creative.
The agency has already released its first piece of the work for the client in the shape of the September 2016 season of Sweeney Todd, which has opened in Auckland to strong reviews.
The agency won the account following a competitive pitch process, but would not confirm what other agencies were involved.
The incumbent was design studio Osborne Shiwan.
Speaking about the appointment, New Zealand Opera general director Stuart Maunder said in a release: “New Zealand Opera is passionate about building new audiences for the genre and this underpins everything we do—from our education work within the communities we serve to our main stage seasons in Auckland, Wellington and Christchurch. Bcg2’s grasp of this really shone through in their response to our pitch. They have already proved themselves with their wonderfully creative approach to Sweeney Todd and we are very excited to be working with them on our 2017 season”.
Alt Group has also created some work for New Zealand Opera, which it’s garnered some attention for. It came away with a silver and a bronze at the 2014 Clio Awards in the design category for its work for NZ Opera.
It was also won a Gold Pin in Photography for its New Zealand Opera La Traviata poster at the 2014 Best Design Awards.
Bcg2 has begun work into the 2017 New Zealand opera season.
“New Zealand Opera works tirelessly to promote the love of opera in New Zealand by presenting it as a modern, relevant and involving art form,” says Michael Jarvis, managing director bcg2. “Encouraging more New Zealanders to see opera as an inspiring entertainment option is a key challenge. And with our proven track record of working with not for profits to encourage behaviour change, we feel Bcg2 is the perfect partner for New Zealand Opera.”