BCG2 Health and Spitfire’s Pfizer ‘FACTORy’ wins award

  • Advertising
  • December 8, 2011
  • Cath Winks
BCG2 Health and Spitfire’s Pfizer ‘FACTORy’ wins award

BCG2 Health's Pfizer ‘FACTORy’ programme, originally developed in New Zealand in collaboration with Spitfire, and then launched into Australia, has won a Pfizer Human Health global award for commercial excellence and innovation.

Pfizer ‘FACTORy’ is a support programme linking health care professionals and their patients. Pfizer ‘FACTORy’ helps monitor a hemophiliac patient’s condition and treatment, through an i-Phone app that records and transmits medical information through a secure online database to their health care professional. There have been expressions of interest to adapt the platform for other markets.

It’s a huge win for our New Zealand and Australian client, and great recognition for our agency efforts as well. It’s also a great example of how locally produced innovations and ideas can compete and win on a world stage,says BCG2 Health's general manager Stuart Ogden.

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Riding the wave of social conversations

  • Opinion
  • March 29, 2017
  • Antony Ede
Riding the wave of social conversations

Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.

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