BC&F and Subaru pull out winning winter warmer

  • Advertising
  • September 5, 2011
  • StopPress Team
BC&F and Subaru pull out winning winter warmer

The cold snap in August that brought snow to much of the country—and brought many Aucklanders to the office windows as the first snow fell in the city for 72 years—proved a perfect topical foil for creatives. And two of them were acknowledged in the August round of the NAB's Newspaper Ad of the Month, with Barnes, Catmur & Friends' 'Road Open' ad for Subaru winning top spot and DDB’s Powerball ad receiving an Honourable Mention.

August Ad of the Month judges were James Bowman, M&C Saatchi; Rod Lyons, AUT, and Greg Taylor, Ballantyne Taylor, who said about the winner: “It played nicely into the Subaru brand setting up the four wheel drive promise and also cleverly took the piss out Aucklanders."

The judges also commended DDB’s quick topical response to the snow for Lotto Powerball.

Credits: 

Agency: Barnes, Catmur & Friends

Executive Creative Directors: Paul Catmur, Daniel Barnes

Art Director: Crispin Schuberth

Copywriters: Robert Longuet-Higgins, Robert Cook

Account Director: Jo Cheyne

Media: Monica Wales

 

 

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And now, the newsfeed: the best takes on the recent Facebook changes

  • Social media
  • January 19, 2018
  • StopPress Team
And now, the newsfeed: the best takes on the recent Facebook changes

Like a drug dealer cutting off supply to its addicted clients, Facebook once again pulled the rug out from underneath publishers and brands as part of its ongoing mission to 'make the world a better place'. The main shift, which has been happening in various forms for a few years, is a newsfeed tweak that will prioritise engaging content from friends and family, rather than news from media companies or brands. So what does it mean for publishers, brands, agencies and the world in general? Here are some of the best takes on the issue.

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