Bauer's beauty parade sees Pead and L’Oréal singled out for praise

  • Awards
  • February 25, 2013
  • StopPress Team
Bauer's beauty parade sees Pead and L’Oréal singled out for praise

The winners of Bauer Media's Best in Beauty Awards were announced last week at the Langham Hotel in Auckland, and, alongside the vast array of winning tonics and tinctures, a few industry folk were also acknowledged. 

In the five months leading up to the unveiling, beauty editors of NEXT, Fashion Quarterly, The Australian Women’s Weekly, Woman’s Day, Cleo and Good Health trialled thousands of products including body care, makeup, hair care, nail lacquer, lipsticks, skin care and fragrance. They considered quality, value, originality, innovation, consumer experience and packaging to choose the winners and the categories included products from across the brand spectrum, from prestige to mass market (several new categories were launched this year, including best organic product, best everyday essential, and best beauty destination). 

The evening was introduced by Bauer Media chief executive Paul Dykzeul and presented by Oliver Driver and beauty director Trudi Brewer, who says the publisher instigated the awards last year to acknowledge the work of its “hardworking brand partners”.

“The beauty industry is so dynamic, innovative and competitive because of the passionate people behind the brands and the PR companies involved. So we get together to decide who offers the best service regarding PR, fastest turnaround on information and quotes for stories, and who knows their brand portfolio the best. We also want to recognise their passion and professionalism ... "It is a privilege to announce the very best beauty products available to our readers. We as beauty editors are trusted to help women across the country make the very best beauty choices in everything from cult favourites to new innovations. We congratulate this year’s finalists and winners for their outstanding excellence in every category." 

Brewer says they received an overwhelming response from readers this year, who placed their votes online in 50 product categories. 

"They even shared insights into why they love the products so much," she says. 

Melinda Jones from BDM Grange won an award for exceptional contribution to the beauty industry, and while PR companies aren't typically celebrated by publishers, the rising star award went to Kate Berich from Pead PR and Pead PR’s Kristen Peoples was named PR personality of the year. L’Oréal communications manager Tanya Abbott took out brand ambassador of the year. 

Pead PR's Deborah Pead says L’Oréal is a foundation client and they have been working together for a decade. 

"L’Oréal has always given us the scope to deliver great results. We are proud of our strong client-agency relationship with L’Oréal so it’s a cherry on the top to have the top beauty editors acknowledge the good work we do for the world’s leading beauty brand.”

And the love was requited, with Abbott saying it was a proud moment having the company’s PR team recognised.

“The mix simply doesn’t get any better than this and cements what we already knew—that we have the best PR agency in town,” Abbott says. “Pead PR’s beauty team works extremely hard across our wide portfolio of beauty brands and yet they treat every editor like she is the only person in their day. And the fact that many of our own products also picked up a clutch of awards means I’m absolutely over the moon with pride and delight."

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