Bauer is bringing 'advertising philosopher' Faris Yakob to New Zealand, and it's offering industry folk a chance to come along to the exclusive event

  • Sponsored post
  • April 7, 2017
  • StopPress Team
Bauer is bringing 'advertising philosopher' Faris Yakob to New Zealand, and it's offering industry folk a chance to come along to the exclusive event

Faris Yakob, an internationally renowned authority on communication strategy and technology, is coming to Auckland in April for an exclusive seminar, in association with Bauer Media.

Following his keynote address opening Mumbrella’s CommsCon Conference in Sydney, Yakob will wing his way to Auckland for this exclusive speaking engagement at the Herald Theatre.

Yakob will be talking about the most valuable resource in the media world – attention – and how all brands are fighting for it. But what is it exactly? 

Yakob, author of the book Paid Attention: Innovative Advertising For A Digital World and the blog Talent imitates, Genius Steals, has previously held major global roles, including chief technology strategist at McCann Erickson and digital strategy and creative director at Naked Communications. Yakob and his co-collaborator/wife Rosie now run a global strategy and innovation consultancy, Genius Steals.

  • Mash your chosen pointing device here to see what the 'advertising philosopher' had to say to StopPress when he visited last year. 

The details are:

Date: Thursday 20th April

Venue: Herald Theatre, Aotea Centre, Mayoral Drive, Auckland

Time: 4pm – 5pm

There are limited industry seats available. 

Apply to attend this exclusive session by emailing your interest to: Sarah Taylor at Bauer Media . 

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Nick McFarlane on Hunting the Killer Idea

  • Design
  • May 1, 2017
  • Nick McFarlane
Nick McFarlane on Hunting the Killer Idea

How hard is it to write a book, exactly? What about one that's about how to harness your best ideas? FCB Senior designer and author of the book Hunting the Killer Idea Nick McFarlane explains the highs and lows of the creative process of writing a book about creativity (creativity-ception). Plus: Win one of three copies of his book up for grabs - see below for how to enter.

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