Battle of the rugby chatter

  • Digital
  • October 13, 2011
  • StopPress Team
Battle of the rugby chatter

Dr Obvious has diagnosed the RWC as being a pretty hot social media topic (recently released stats show there have been more than 1,931,215 tweets about the #RWC2011 over the past five weeks when you include all teams, hashtags and @rugbyworldcup). And, as this infographic shows, the All Blacks are winning the conversation wars ahead of Sunday's trans-Tasman semi-final stoush. 

According to the social media monitoring tool Meltwater Buzz, the All Blacks have dominated online conversation since Sunday October 9, receiving 71 percent of mentions, in comparison to the Wallabies 29 percent.

"The most talked about footy team is not necessarily going to be the one that wins, but it’s really exciting to see which team is the most talked about in the lead up to the game," says Alicia Kennedy, area director of Meltwater Australia and New Zealand. "This type of metric could be of interest to sponsors seeking to gain an element of insight into how their brand is associated with hype. It also shows how our social media monitoring tool can be used in a fun way to tap into what the public is really thinking."

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Nick McFarlane on Hunting the Killer Idea

  • Design
  • May 1, 2017
  • Nick McFarlane
Nick McFarlane on Hunting the Killer Idea

How hard is it to write a book, exactly? What about one that's about how to harness your best ideas? FCB Senior designer and author of the book Hunting the Killer Idea Nick McFarlane explains the highs and lows of the creative process of writing a book about creativity (creativity-ception). Plus: Win one of three copies of his book up for grabs - see below for how to enter.

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