An embarrassment of riches this week, so it's a tie.
Who it's for: Fonterra/Mainland by Colenso BBDO and Prodigy.
Why we like it: Keepin' it real, keepin' it quirky and keepin' it simple. There are no bells and whistles required for a piece of toast or a potato. Just a big slab of butter. Kinda reminiscent of the Lurpak ads (see here and here), although these spots for Mainland have a noticeable dash of Kiwi humour to spice things up and don't seem to take themselves quite so seriously.
Who it's for: Whittaker's Dark Ghana Peppermint by Assignment and Curious.
Why we like it: With these nubile young things frolicking about in this beautiful, moderately risque TVC, it brings a new meaning to the phrase 'chocolate lovers'. Read all about it here. And watch the making of here.