Battle of the butters: cow and cocoa face off

  • TVC
  • July 6, 2010
  • Ben Fahy

An embarrassment of riches this week, so it's a tie.

Youtube Video

Youtube Video

Who it's for: Fonterra/Mainland by Colenso BBDO and Prodigy.

Why we like it: Keepin' it real, keepin' it quirky and keepin' it simple. There are no bells and whistles required for a piece of toast or a potato. Just a big slab of butter. Kinda reminiscent of the Lurpak ads (see here and here), although these spots for Mainland have a noticeable dash of Kiwi humour to spice things up and don't seem to take themselves quite so seriously.

Youtube Video

Who it's for: Whittaker's Dark Ghana Peppermint by Assignment and Curious.

Why we like it: With these nubile young things frolicking about in this beautiful, moderately risque TVC, it brings a new meaning to the phrase 'chocolate lovers'. Read all about it here. And watch the making of here.

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Follow the money, part four: Where New Zealand's news media is finding pots of funding gold
features

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

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