Battle of the butters: cow and cocoa face off

  • TVC
  • July 6, 2010
  • Ben Fahy

An embarrassment of riches this week, so it's a tie.

Youtube Video

Youtube Video

Who it's for: Fonterra/Mainland by Colenso BBDO and Prodigy.

Why we like it: Keepin' it real, keepin' it quirky and keepin' it simple. There are no bells and whistles required for a piece of toast or a potato. Just a big slab of butter. Kinda reminiscent of the Lurpak ads (see here and here), although these spots for Mainland have a noticeable dash of Kiwi humour to spice things up and don't seem to take themselves quite so seriously.

Youtube Video

Who it's for: Whittaker's Dark Ghana Peppermint by Assignment and Curious.

Why we like it: With these nubile young things frolicking about in this beautiful, moderately risque TVC, it brings a new meaning to the phrase 'chocolate lovers'. Read all about it here. And watch the making of here.

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David Storey shares a few of his favourite things

  • Q&A
  • May 1, 2017
David Storey shares a few of his favourite things

As part of its Design Month, Idealog picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here's Insight Creative's David Storey.

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