Battle of the bottles

  • Marketing
  • November 25, 2009
  • Ben Fahy
Battle of the bottles

Montana Marlborough Sauvignon Blanc-1The StopPress towers have been inundated with new bottles of stuff recently. Which got us to thinking: what is New Zealand's best looking bottle? Or New Zealand's best looking label?

Dow design have given Montana's labels a bit of a spruce up for Christmas and the new mountainous packaging will be on display on the shelves in the coming weeks.

Tying in with the 30th anniversary of New Zealand's first sauvignon blanc, the updated labels "aim to convey Montana's quality and New Zealand heritage".

Montana Marlborough Sauvignon BlancPOM_16ozbottle_regPom Wonderful 100% pomegranate juice, with its bulbous form housing a tarty liquid that purports to help, among many other things, erectile function, is interesting, if perhaps a little soy-saucey.

Deep Origin Still clear cut bottleAnd Deep Origin, a new bottled water (apparently the most sustainable bottled water in New Zealand) comes complete with dimples and environmentally friendly packaging on its glass bottles. It can also be returned for a refund, recycled, sterilised and then reused.


This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


TVNZ-NZ Marketing Awards 2016: Subaru moves beyond the Legacy

When Subaru New Zealand got the call that its flagship Legacy model was being discontinued worldwide, it decided to put all its eggs in a ...

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit