Greedy old Barnes, Catmur & Friends has followed up its May NAB Newspaper Advertisement of the Month win for Hell Pizza after taking victory in June’s Ad of the Month for their ‘Beer tasters Wanted’ ad for Independent Liquor's Boundary Road Brewery. And, in a repeat of the May decision, the judges also gave another DDB Coastguard ad ‘Parachute Flare’ an honourable mention as runner up.
The June Ad of the Month judges were Lisa Fedyszyn from DDB, Jeff Harris from Y&R and Mike Ramsay from JWT. And they said the Boundary Road Brewery ad was “just made for newspapers with a well-written and executed idea. You were rewarded throughout the ad which isn’t always the case with long copy”.
And “Beautifully crafted” was Jeff Harris and Mike Ramsay’s take on ‘Parachute Flare’.
Credits for June’s winning ad are:
Client – Ben Shaw, Adam Maxwell, The Boundary Road Brewery
Agency – Barnes, Catmur & Friends
Executive Creative Directors – Daniel Barnes & Paul Catmur
Copywriter – Jesse Stevens
Art Director – Crispin Schuberth
Re-Touching – Kevin Hyde
Suits – Sally Willis & Katyau Urlwin
Credits for DDB’s runner-up Coastguard ad are:
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Art Director: Brett Colliver
Copywriter: Simone Louis
Photographer: Steven Boniface
Retoucher: Gordon Moir
Managing Partner: Scott Wallace, Account Manager: Nisa Solipo
Client: Coastguard NZ, Christine Haru, Bruce Reid