We love a good loophole here at StopPress. And despite the strict MEMA rules that aim to protect sponsors' investments, there are still plenty of them available to savvy marketers hoping to make some hay while the Big Rugby Event shines. Official sponsor Heineken is already slightly aggrieved with Steinlager's nostalgic white can campaign because of its focus on the tournament rather than the All Blacks and now Independent Liquor and Barnes, Catmur & Friends are getting in on the act with a cheeky billboard at the Auckland Airport.
Marketing, advertising & media intelligence
Pinning down progression can be difficult and vague to measure; for some, it is taking their first mouthful while for others, it's an excursion to the moon. ASB and True have explored the idea in a new campaign that relaunches the ‘One Step Ahead’ platform.