We love a good loophole here at StopPress. And despite the strict MEMA rules that aim to protect sponsors' investments, there are still plenty of them available to savvy marketers hoping to make some hay while the Big Rugby Event shines. Official sponsor Heineken is already slightly aggrieved with Steinlager's nostalgic white can campaign because of its focus on the tournament rather than the All Blacks and now Independent Liquor and Barnes, Catmur & Friends are getting in on the act with a cheeky billboard at the Auckland Airport.
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport's lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.