Barnes, Catmur & Friends gets back to nature with Subaru's 'Great Wagons of New Zealand'

  • Advertising
  • May 14, 2012
  • Ben Fahy
Barnes, Catmur & Friends gets back to nature with Subaru's 'Great Wagons of New Zealand'

Youtube VideoPer capita, more Subarus are sold in New Zealand than anywhere else in the world. And it's not entirely surprising, as one in every three kilometres of New Zealand road is unsealed and there's no telling when you'll need to haul some golf clubs/diving gear/surfboards/groceries/kai moana/compost/children/dogs/drugs harvests in the back of your steed. So, to showcase the fleet-footed Legacy in its natural habitat, Barnes, Catmur & Friends has given a nod to the taxonomists of yore—and to the Department of Conservation—with its 'Great Wagons of New Zealand' spot. 

Youtube VideoIn addition to this new ad, which was made by The Craft Shop, Subaru has also been airing a brilliant big budget ad for the just-launched XV crossover that features 26 Subaru models and was made by its Aussie agency Disciple.

Slightly surprisingly, given the regular sightings of the Japanese car-maker's models, Subaru sits in 12th position in terms of new car sales, with 132 models sold in September 2011 for 2.3 percent share, compared to 189 cars sold in September 2010 for a three percent share (check out the rest of the list here).


Credits:

Client: Subaru of New Zealand

Title: Great Wagons of New Zealand

Agency: Barnes, Catmur & Friends


Brad Stratton and Jesse Stevens - Creative Development

Crispin Schuberth - Art Direction

Daniel Barnes - Managing Director

Paul Catmur - Executive Creative Director

Jo Cheyne - Account Director

 


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Investing in quality journalism: Shayne Currie on NZ Herald Focus' award winning audience growth

  • Media
  • May 26, 2017
  • Erin McKenzie
Investing in quality journalism: Shayne Currie on NZ Herald Focus' award winning audience growth

It’s been just over a year since NZME launched the NZ Herald Focus brand and now, it’s celebrating a win at the International News Media Association (INMA) World Congress in New York. With the award recognising how the new brand has tapped into a new audience for NZ Herald, we speak to managing editor Shayne Currie about how it’s managed to do that and why news video is so important.

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