Barfoot & Thompson are quite active on the above-the-line advertising front—especially outdoor—when compared to many of its competitors. And while Jen Baird, marketing manager of Barfoot & Thompson, says they were served well by its previous agency (the break-up came "to a mutual and amicable end", the release says), it needed to upgrade to a full service agency.
“We’ve been talking to Big since late last year and have been really impressed with how quickly they’ve come to understand our business," Baird says. "Barfoot & Thompson is a family-owned company with a rich heritage in Auckland and it is important that our agency partner understands our core values. Ant and the team at Big bring all the right experience and skills to the table."
Ant Salmon, managing director of Big Communications, which counts among its clients AMP, Auckland Rugby, Blues, Vision Senior Living, Vero and Skoda, says it is a long-held ambition to work with Barfoot & Thompson.
“We’re an Auckland based agency so adding Auckland’s leading real estate company to our portfolio is something we’re very proud of. We’ve made no secret of the fact that this is a client we’d love to have, and we’re delighted that an opportunity came along. Barfoot & Thompson is a very impressive company and Jen is a marketing manager with a real understanding of the core business. We look forward to making a contribution to their future success.”