Bangers and crash: Localist shares the hyper-local love

  • Advertising
  • July 12, 2011
  • StopPress Team
Bangers and crash: Localist shares the hyper-local love

It's been difficult to miss the Yellow Local campaign around Auckland recently, with a host of regularly changing billboards on the streets and an array of regularly changing TVCs on our screens. But when we spoke to Localist's chief executive Blair Glubb a few weeks ago he said it was taking a very different approach than its main competitor and building the name up in the market by putting its salesforce to work before launching an ad campaign. But now that time has come, with a couple of ads that show what can happen 'when people share what's good around here'. 

Youtube Video

http://www.youtube.com/watch?v=fa1PnHbI0N4" class="oembed" >Youtube Video

Youtube Video

It also launched an introductory video to explain the idea behind it all a while back.

Credits:

M&C Saatchi:

Executive Creative Director/Writer Dave King

Senior Art Director James Bowman

Junior Creative Tony Burt

Account Director Kristin Smolen

Agency Producer Nick Barnes String Theory

Production:

Film Company Prodigy Films

Director Matt Palmer

Producer Caz Hearn

Localist:

CEO Blair Glubb

Head of Marketing Sheryl Nichols

Marketing Manager Consumer Lorraine Breheny

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Air New Zealand claims September Ad Impact award

  • Ad Impact
  • October 19, 2017
  • StopPress Team
Air New Zealand claims September Ad Impact award

It was a busy September with a range of brands releasing new spots in the lead up to the warmer months of the year. There could, however, only be one Colmar Brunton Ad Impact winner, and this time we saw a repeat winner step up to the podium.

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