Bangers and crash: Localist shares the hyper-local love

  • Advertising
  • July 12, 2011
  • StopPress Team
Bangers and crash: Localist shares the hyper-local love

It's been difficult to miss the Yellow Local campaign around Auckland recently, with a host of regularly changing billboards on the streets and an array of regularly changing TVCs on our screens. But when we spoke to Localist's chief executive Blair Glubb a few weeks ago he said it was taking a very different approach than its main competitor and building the name up in the market by putting its salesforce to work before launching an ad campaign. But now that time has come, with a couple of ads that show what can happen 'when people share what's good around here'. 

Youtube Video

http://www.youtube.com/watch?v=fa1PnHbI0N4" class="oembed" >Youtube Video

Youtube Video

It also launched an introductory video to explain the idea behind it all a while back.

Credits:

M&C Saatchi:

Executive Creative Director/Writer Dave King

Senior Art Director James Bowman

Junior Creative Tony Burt

Account Director Kristin Smolen

Agency Producer Nick Barnes String Theory

Production:

Film Company Prodigy Films

Director Matt Palmer

Producer Caz Hearn

Localist:

CEO Blair Glubb

Head of Marketing Sheryl Nichols

Marketing Manager Consumer Lorraine Breheny

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Follow the money, part four: Where New Zealand's news media is finding pots of funding gold
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Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

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