Bangers and crash: Localist shares the hyper-local love

  • Advertising
  • July 12, 2011
  • StopPress Team
Bangers and crash: Localist shares the hyper-local love

It's been difficult to miss the Yellow Local campaign around Auckland recently, with a host of regularly changing billboards on the streets and an array of regularly changing TVCs on our screens. But when we spoke to Localist's chief executive Blair Glubb a few weeks ago he said it was taking a very different approach than its main competitor and building the name up in the market by putting its salesforce to work before launching an ad campaign. But now that time has come, with a couple of ads that show what can happen 'when people share what's good around here'. 

Youtube Video" class="oembed" >Youtube Video

Youtube Video

It also launched an introductory video to explain the idea behind it all a while back.


M&C Saatchi:

Executive Creative Director/Writer Dave King

Senior Art Director James Bowman

Junior Creative Tony Burt

Account Director Kristin Smolen

Agency Producer Nick Barnes String Theory


Film Company Prodigy Films

Director Matt Palmer

Producer Caz Hearn


CEO Blair Glubb

Head of Marketing Sheryl Nichols

Marketing Manager Consumer Lorraine Breheny

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit