Bangers and crash: Localist shares the hyper-local love

  • Advertising
  • July 12, 2011
  • StopPress Team
Bangers and crash: Localist shares the hyper-local love

It's been difficult to miss the Yellow Local campaign around Auckland recently, with a host of regularly changing billboards on the streets and an array of regularly changing TVCs on our screens. But when we spoke to Localist's chief executive Blair Glubb a few weeks ago he said it was taking a very different approach than its main competitor and building the name up in the market by putting its salesforce to work before launching an ad campaign. But now that time has come, with a couple of ads that show what can happen 'when people share what's good around here'. 

Youtube Video

http://www.youtube.com/watch?v=fa1PnHbI0N4" class="oembed" >Youtube Video

Youtube Video

It also launched an introductory video to explain the idea behind it all a while back.

Credits:

M&C Saatchi:

Executive Creative Director/Writer Dave King

Senior Art Director James Bowman

Junior Creative Tony Burt

Account Director Kristin Smolen

Agency Producer Nick Barnes String Theory

Production:

Film Company Prodigy Films

Director Matt Palmer

Producer Caz Hearn

Localist:

CEO Blair Glubb

Head of Marketing Sheryl Nichols

Marketing Manager Consumer Lorraine Breheny

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The graft and the glory. But mostly the graft.

  • Opinion
  • August 23, 2017
  • Vena Crawley
The graft and the glory. But mostly the graft.

While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.

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