It's been difficult to miss the Yellow Local campaign around Auckland recently, with a host of regularly changing billboards on the streets and an array of regularly changing TVCs on our screens. But when we spoke to Localist's chief executive Blair Glubb a few weeks ago he said it was taking a very different approach than its main competitor and building the name up in the market by putting its salesforce to work before launching an ad campaign. But now that time has come, with a couple of ads that show what can happen 'when people share what's good around here'.
http://www.youtube.com/watch?v=fa1PnHbI0N4" class="oembed" >Youtube Video
It also launched an introductory video to explain the idea behind it all a while back.
Executive Creative Director/Writer Dave King
Senior Art Director James Bowman
Junior Creative Tony Burt
Account Director Kristin Smolen
Agency Producer Nick Barnes String Theory
Film Company Prodigy Films
Director Matt Palmer
Producer Caz Hearn
CEO Blair Glubb
Head of Marketing Sheryl Nichols
Marketing Manager Consumer Lorraine Breheny