Bands of brothers: TelstraClear calls on its friends for Chch charity drive

  • Advertising
  • March 21, 2011
  • Ben Fahy
Bands of brothers: TelstraClear calls on its friends for Chch charity drive

Youtube Video

One of the unintended consequences of a natural disaster like the Christchurch earthquake has been a reaffirmed belief in human decency. There were, of course, the expected low-life opportunists trying to take advantage of the situation, but the vast majority of New Zealanders seem to have dug deep and tried to do what they could to help. While claims of 'quake washing' have already surfaced, it's difficult to criticise members of the marcomms community who have decided to harness their communications skills to launch and run a range of worthy fundraising initiatives. And the Bands4Hope campaign is a good example of this industry cohesion.

The project is being led by TelstraClear, with its agency Assignment Group, and general manager marketing Luke Patterson says the aim is to raise $1 million and provide people with something tangible to show their support. And they already have support in high places: Prince William wore the bands on his recent trip here.

Exposure's Kevin Denholm and Simon Barnett both donated their time to make the ad and TelstraClear picked up all the costs associated with it, with 100 percent of the money raised from the sale of each $5 band going straight into the Mayoral Fund. MediaWorks, Prime and Sky have also come to the party with good ad placements and discounts.

PostShops around the country have also come on board to provide counter space for the bands and while retail sales figures aren't available yet, NZ Post are reordering more after putting the bands on their counters on Friday. Online sales are currently sitting at $53,000 and the Facebook page has nearly 6000 likes.

Surprisingly, Haystac's general manager Fleur Postill says sales are going bananas in Christchurch, with a spike in purchases before last week's memorial service. She says the whole campaign went from idea to execution in just two days, which goes to show how quickly things can be achieved in this industry—and, with massive lead-in times common place, how campaigns can get bogged down in bureaucracy.

The bands can be purchased here at the TelstraClear shop and sent internationally.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Fashion: the mouthpiece of cultural change

  • Regular voices
  • March 29, 2017
  • Claire Tutill and Rory Docherty
Fashion: the mouthpiece of cultural change

Micro-trends in fashion are constantly changing – one minute we’re being told we should be wearing harem pants, and the next you shouldn’t be seen dead in them. It’s near impossible to keep up with what’s in vogue at any given time. TRA marketing coordinator Claire Tutill and Auckland-based fashion designer and product developer Rory Docherty take a look at how fashion is a powerful vehicle for social change.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit