Balls to that: 'meaterological' banner ad nets DDB a Bolly

  • Advertising
  • June 29, 2011
  • StopPress Team
Balls to that: 'meaterological' banner ad nets DDB a Bolly

New Zealanders love nothing more than talking about the weather. So DDB's team of Jennie Ko, Pip Perkins and Regan Grafton tapped into that with Sky TV’s Cloudy with a Chance of Meatballs online banner ad. And it was good enough to win the July IAB BollyAward. 

"Cloudy with a chance of Meatballs was simple, charming and really sweet,” said Levi Slavin, creative director, Colenso BBDO and one of the round's judging panel. While Nigel Hammersley from VML said it was a “good creative idea executed with well-placed media".

The team win a selection of New Zealand wine valued at over $500 plus some Champagne Bollinger, so Perkins and Ko, who were recently in Cannes battling for the Young Lions trophy, can relive those heady days.

The BollyAwards are all about encouraging great online creative. “Online creative in NZ has plenty of room for improvement and this is the first award given out this year so the team at DDB should be proud of their win,” says IAB’s general manager, Alisa Higgins.

The winner and judges can be viewed at www.bollyawards.co.nz. The next round of entries close on 2 September, 2011

 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit