The Axis Awards are now available to view on TVNZ Ondemand in glorious technicolour, so fill you boots with an edited package of the creative hoedown that includes red carpet highlights, as well as numerous interviews with gold winners, industry luminaries and the esteemed international judges explaining why they awarded certain campaigns. And, not to let an chance go by, TVNZ has also explained some of the creative opportunities the medium allows, with an explanation of Ad on Pause and the joys of the 'Companion Banner' chucked in for good measure.
Marketing, advertising & media intelligence
A new campaign by Rogue Society Gin, via Motion Sickness, declares they have ‘made a name for themselves’ and the New Zealand company doesn’t just mean figuratively. After an international scuffle with an American brewing company that had a beer called 'Rogue', the company has rebranded to be Scapegrace Dry Gin to better promote its product overseas.