Youtube VideoSpecial Group won a couple of AXIS awards this year for its 'Most Creative Country on Earth' awards theme in 2011. And when Colenso BBDO was handed the reins for this year's awards it ran with the idea of a metal detector and tapped into the rich vein of science-based humour seen in shows like Look Around You. So for those who weren't there on the night, or for those who were there but were seeing how many breadsticks they could fit in their mouth, here's the '70's-inspired opening sequence.
Off pitch: The mission to repair the broken pitching system
Appalling, shocking, laborious, unprofessional, unfair and time-wasting were just some of the descriptions we've recently heard describing the pitching process. Suffice to say there's a ...