The nominations were up considerably in comparison to 2010, but the medal hauls were similar this year, with local agencies taking one gold, four silvers and three bronzes at the Clio Awards and two bronzes at the One Show. And in other awards news, Traffic Group won a gold, silver and bronze at the Summit Creative Award competition and AUT Adschool grads take home the Aussie edition of the Cannes Young Print Lions.
With 12 nominations at the Clios, Colenso BBDO took the only gold for TVNZ's Dogfight in the ambient category and added a silver for Yellow Chocolate in Content & Contact (Colenso picked up New Zealand’s only gongs at last year’s Clios, taking home a gold, silver and two bronzes for the Going West and Bleeding Billboard).
Clemenger BBDO's Earth Hour Ads in the Dark in innovative Media, JWT's Nestle Kit Kat Chairs in ambient and DDB's Sky TV campaign in product and service all took silvers.
The bronzes went to JWT for Nestle Kit Kat Chairs in innovative Media, DDB for Lotto Lucky Dog in TV/Cinema and DraftFCB for Whitcoulls Read More Books campaign in poster.
Despite 24 nominations across the One Show, One Show Interactive and One Show Design, there weren't quite so many riches to take home here. Colenso BBDO won bronze for TVNZ Dog Fight in Out of Home, as did DDB for the award-hogging Sky TV Rothko/Pollock/Van Gogh campaign in radio. It's renowned as a tough comp to win anything in and last year Alt Group was the only agency to win a pencil, taking home a silver and a bronze.
Best of Show was Nike's Write the Future by Wieden+Kennedy Amsterdam.
"This is the first year that we have entered into the advertising awards, and we won gold for the 'best idea never produced'," says Gareth Poley, advertising creative from Traffic. "This is quite a tough category because we were up against all the most creative ideas that pushed the boundaries just that bit too far. We're all very excited about it at Traffic, especially because we also won silver and bronze [for Rinnai] in another two categories."
Axxis made the decision not to use the idea as it was seen as too provocative. Their intention was not to attack timber, but to promote the benefits of steel where appropriate.
AUT adschool students took out 1st and 2nd places in the 2011 Cannes Young Print Lions competition thanks to Jennie Ko and Pip Perkins from DDB and Jono Aidney and Rob McDowell at Sugar. But it doesn't stop there. Ex AUT graduates Matt Swimburne and Mike Felix (currently at Leo Burnett, Sydney) took the Australian prize too.