Awards rewards: Malcolm Phillipps

  • TVNZ-NZ Marketing Awards
  • May 20, 2013
  • StopPress Team
Awards rewards: Malcolm Phillipps

As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm Friday 24 May), we're asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here's Malcolm Phillipps, chief marketing officer of 2degrees. 

What did you win? 2degrees won the Supreme Marketing Award, Consumer Services Award and Transformational Award n 2010, capping off a fantastic year since the launch of 2degrees in 2009. 

What was it about your entry that stood out?

The launch of 2degrees changed the game for telecommunications in New Zealand. It was more than just a Rhys Darby led above-the-line campaign. It was the clarity of customer insight, driven through to strategy, product, pricing, service and media. Our whole business worked in unison to break the duopoly. 

How did winning help your company, your staff or your career? When we won the Supreme Marketing Award the whole business felt an immense amount of pride. The company had galvanised behind our brand, wanting it to not only be an external expression of who we are, but an internal one as well. It provided a blueprint for our success and continued to build a perception in the New Zealand market that we were bigger than we were. 

Would you recommend other brands, businesses and agencies entering the awards? Absolutely. It forces you to look at your current practices and ask yourself the question ”are we best in class?” That is the process you have to go through as you submit your entry and it is a powerful tool to get your team thinking about what they should or could have done to have been even better.

What are some of the major differences between the TVNZ-NZ Marketing Awards and other awards?

I think the key difference is that these awards really have a focus on the complete marketing mix, from insight through to strategy, through to execution. Execution is always important, but ultimately a campaign is only as strong as the insights and strategy that it is built on. The winners at these awards are allrounders who excel in all areas.


This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Values, impact and purpose: why marketers should be paying attention to culture
Sponsored content

Values, impact and purpose: why marketers should be paying attention to culture

The ideas, systems and social behaviours of people come from the context of culture. As large cultural shifts take place globally, it’s more important than ever for brands and marketers to stay on top of the constantly evolving changes as they land on our shores. StopPress spoke with marketers from ANZ New Zealand and Westpac New Zealand, as well as Colleen Ryan, partner at TRA, about the importance of culture in marketing, how to use culture to make impactful messaging, and the results that come from companies looking outwards.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit