Awards rewards: Geoff Matthews

  • TVNZ-NZ Marketing Awards
  • May 13, 2013
  • StopPress Team
Awards rewards: Geoff Matthews

As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (there's still 15 days left) we're asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here's a video interview with Geoff Matthews, director of BrandCom and winner of awards for Mt. Cook Alpine Salmon, Red Witch guitar pedals and taxrefunds.co.nz, discussing the reasons to enter. 

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Values, impact and purpose: why marketers should be paying attention to culture
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Values, impact and purpose: why marketers should be paying attention to culture

The ideas, systems and social behaviours of people come from the context of culture. As large cultural shifts take place globally, it’s more important than ever for brands and marketers to stay on top of the constantly evolving changes as they land on our shores. StopPress spoke with marketers from ANZ New Zealand and Westpac New Zealand, as well as Colleen Ryan, partner at TRA, about the importance of culture in marketing, how to use culture to make impactful messaging, and the results that come from companies looking outwards.

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